WHAT IS THE NORDICS?
Is it simply a group of countries populated by more than 27 million people?
Or is it rather a state of mind, greater than our combined landmasses?
WE THINK SO
THAT IS WHY WE HAVE CREATED THE
WHAT IS...
Most of the world doesn’t distinguish between the Nordic countries, they see a group of countries characterized and inspired by common ideas and values like openness, trust, and new ways of thinking, sustainability, and the equal value of all people. Our aim is to create a unified brand for The Nordics, a brand that shares its relevance with the world. Showing how Nordic thinking has inspired many, showing how Nordic values can work across borders, cultures and generations.
The Nordics in the world
With The Nordics we want to turn the challenge and re-think the usual concepts of place branding. So we turned it all up-side down. Instead of showing The Nordics to the world – we will show The Nordics in the world.
We’re searching the globe to find Traces of North with the aim to share them, using them as a way to tell our common story, and sharing Nordic ideas that will start conversations with the rest of the world.
Starting new conversations
When we collaborate on mutual branding of The Nordics, It’s about inviting. Inspiring. And starting new conversations with each other, as well as the world.
To help others taking part, we have developed a digital brand toolbox that aims to help you get the Nordic vibe across all of your projects. Use the toolbox to create your material, everything from print to social media templates are available, or you can simply collect films, images or even slides for your next presentation.
BEHIND THE PROJECT
The Nordics is a branding project for
Aaland, Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway and Sweden
commissioned by The Ministers for Nordic co-operation.
The vision declaration of the Nordic Ministers for Co-operation: Together We Are Stronger identifies an innovative, visible and outward-looking Nordic region as important characteristics for this co-operation
The Strategy for the International Branding of the Nordic Region lays down guidelines for how to brand the Region and is designed for use by us all, not just by the official Nordic bodies. You can read the full report HERE.
www.thenordics.com is a joint initiative under the Nordic Council of Ministers (www.norden.org) If you are looking for more information about the Nordic countries you can visit one or more of the following official webpages
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This website stores cookies on your computer. These cookies are used to improve your website and provide more personalized services to you, both on this website and through media. To find out more about the cookies we use, see our Legal Notice
....starting conversations
WHAT IS THE NORDICS?
Is it simply a group of countries populated by more than 27 million people?
Or is it rather a state of mind, greater than our combined landmasses?
We think so
That is why we have created the www.thenordics.com
WHAT IS...
Most of the world doesn’t distinguish between the Nordic countries, they see a group of countries characterized and inspired by common ideas and values like openness, trust, and new ways of thinking, sustainability, and the equal value of all people. Our aim is to create a unified brand for The Nordics, a brand that shares its relevance with the world. Showing how Nordic thinking has inspired many, showing how Nordic values can work across borders, cultures and generations.
The Nordics in the world
With The Nordics we want to turn the challenge and re-think the usual concepts of place branding. So we turned it all up-side down. Instead of showing The Nordics to the world – we will show The Nordics in the world.
We’re searching the globe to find Traces of North with the aim to share them, using them as a way to tell our common story, and sharing Nordic ideas that will start conversations with the rest of the world.
Starting new conversations
When we collaborate on mutual branding of The Nordics, It’s about inviting. Inspiring. And starting new conversations with each other, as well as the world.
To help others taking part, we have developed a digital brand toolbox that aims to help you get the Nordic vibe across all of your projects. Use the toolbox to create your material, everything from print to social media templates are available, or you can simply collect films, images or even slides for your next presentation.
BEHIND THE PROJECT
The Nordics is a branding project for
Aaland, Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway and Sweden
commissioned by The Ministers for Nordic co-operation.
The vision declaration of the Nordic Ministers for Co-operation: Together We Are Stronger identifies an innovative, visible and outward-looking Nordic region as important characteristics for this co-operation
The Strategy for the International Branding of the Nordic Region lays down guidelines for how to brand the Region and is designed for use by us all, not just by the official Nordic bodies. You can read the full report
HERE
.
www.thenordics.com is a joint initiative under the Nordic Council of Ministers (www.norden.org) If you are looking for more information about the Nordic countries you can visit one or more of the following official webpages
This is the official website for The Nordics - a joint branding project by the Nordic Council of Ministers.
....starting conversations
THE NORDICS
clear
This website stores cookies on your computer. These cookies are used to improve your website and provide more personalized services to you, both on this website and through media. To find out more about the cookies we use, see our Legal Notice
....starting conversations
WHAT IS THE NORDICS?
Is it simply a group of countries populated by more than 27 million people?
Or is it rather a state of mind, greater than our combined landmasses?
We think so
That is why we have created the www.thenordics.com